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Analyzing your proposal…
Checking scope clarity
Scoring deliverables
Evaluating persuasion
—/100
Strength
3 Specific Weaknesses
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How we grade (the full rubric)
Scores are honest. Excellent proposals score 80+. We don't sandbag to sell.
0–20
Clarity of Scope
Is it explicit what's included and excluded? Does the client know what they're buying?
0–20
Specificity of Deliverables
Are deliverables numbered and measurable? "Design files" ≠ "3 homepage variants + design system."
0–15
Pricing Justification
Does the rate connect to client value, not just hours? "My rate is $X" is weak. "This will generate $Y" is strong.
0–15
Professionalism
Grammar, structure, paragraph flow. Does it look like a senior pro wrote this, or a first draft?
0–15
Call to Action
Is the next step obvious and frictionless? Ambiguous endings kill conversions.
0–15
Personalization
Does it reference the client's specific goals, pain, or context — or could this be copy-pasted to anyone?